The importance of ‘Search’ in a recession
As the economy shrank again in the last three months, it was found last week, that Britain is on course for its third recession in four years. Undeniably recessions can severely affect the performance...
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Google Analytics Reporting Made Easy Through Solutions Gallery
Finding the right Google Analytics dashboard or custom report has in the past been a timely and often frustrating task – but one of the world’s most popular search engines has now set about simplifying...
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Social Media: What Will Happen In 2013?
Social media has rapidly evolved and become an even bigger part of users’ lives than ever before. In 2013 this development will only scale up with the availability of new apps, mobile technology,...
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The Link Builder’s Tool Kit
Building links is easy. It must be – people on Fiverr say they will build you 100 links for $5. It’s building good links that will actually benefit your website and not endanger it which is the hard...
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The 3 Rs of Working with Bloggers
A massive part of any Off-Page SEO strategy involves working with bloggers in order to get high quality backlinks from their sites. The better the blog, the more valuable a link from them will be –...
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Think Visibility
It takes a lot to get me out of bed on a Saturday morning, and even more to make me miss a rugby match (yes, this is just me trying to shoehorn a reference to my award winning blog post What rugby...
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Google’s Drinking Game?
Recently TechCrunch found that when you type “lager” in the A1 cell of a Google Drive spreadsheet and “ipa” in cell A2, highlight both, then drag the bottom cell down while holding CTRL (or the option...
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London Link Love 2013 – Key Takeaways and Tools
This is a roundup of the key takeaways of Distilled’s Link Love conference 2013. Unfortunately, this was the last Link Love ever, but it was also a brilliant one. It was great to see that the thought...
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Blogging In A Foreign Language
A Dutch case study Many people who visit the Netherlands are surprised at our level of English. We Dutch people pride ourselves on our English language skills. The secret to our success in establishing...
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What Can Music Teach Us About Content Creation?
I started working at Search Laboratory in September 2012 with a background consisting mainly of music production and fashion. For the first few days I understood that both my past studies and future...
View ArticleHow To Win On Google In 2013
“Google is the god of the SEO ecosystem and every day is Judgement Day,” Search Laboratory CEO Ian Harris told the recent Internet Retailing Expo in Birmingham. Ian was talking at the exhibition and...
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Busting the SEO Buzz Phrases
Anyone in SEO knows what a fast paced industry it is, and while this pace is part of the appeal, it also requires for methods and tactics to be abbreviated via buzz phrases. On the one hand these buzz...
View ArticleHow To Write a Creative Brief for Linkable Assets
When putting together a creative brief for a designer most people are prone to coming up with an idea that they think is better than a four-day weekend and simply running with this absence proper...
View ArticleWhy Working With Influencers Will Get You Natural Links – A Video Guide
Engaging experts and influencers is an easy and effective way to get the best out of your content and online PR activities. No one expects you to know every little update, detail, law, or aspect of the...
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Hosting Content on Third Party Websites: What’s acceptable?
The Good, the Bad and the Ugly Face of Third Party Hosted Content SEO and the term ‘guest posting’ were once like two peas in a rather large pod but as the world of SEO changes so has the nature of so...
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Questions to Ask When Creating a Content and Online PR Strategy
For too long SEO in some circles was about manipulating the SERPs, exploiting loopholes in the algorithm and practising unethical techniques. These ‘quick wins’ are now a dying breed and, to be honest,...
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Referrals From Google Image Search Drop by 63%
Back in January, Google announced they had redesigned Google Images to bring a better ‘Search Experience’ to its users. In Google’s owns words the new panelled display interface is now ‘faster, more...
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The History of SEO Terminology
The history and origin of words is an intriguing subject for most. Many people do not put much thought into a word when they use it, but when an interesting fact is revealed they are left pleasantly...
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Video and SEO Sitting in a Tree… R.A.N.K.I.N.G
The importance of video content is becoming increasingly clearer to SEOs. Websites with video content are 53% more likely to gain Page 1 status. The CTR (click-through rate) on a video is 41% higher...
View ArticleFive Questions to Ask SEO Cold Callers
There is the opinion that good SEO agencies shouldn’t be cold calling, that if they are good at SEO they shouldn’t need to. This is a redundant train of thought; it isn’t a case of needing to cold call...
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